HPV Social Media Toolkit

The Illinois Department of Public Health (IDPH) is launcing a new campaign to increase human papillomavirus (HPV) vaccination coverage levels among Illinois adolescents. As part of this campaign, IDPH is asking local health departments and other partners to utilize social media to inform, educate, and engage the public with messages about the importance of the HPV vaccine. Below are sample tweets, blogs, and Facebook posts that partners are encouraged to use as part of our collaborative efforts to increase HPV vaccine messaging throughout Illinois. Additionally, you will find a suggested week by week timeline for posting messages. Finally, you will find a list of partner twitter handles and Facebook profiles. Following other local health departments, and liking and commenting on posts will help to generate social media interest.  

Table of Contents






Provider Resources


Protect Me with 3 (English & Spanish) 

This printable, bilingual resource is a great overview of the three immunizations -Tdap, Meningococcal, & HPV - that protect teens from 5 vaccine preventable diseases & certain HPV-related cancers.

(provided by The Arizona Project for Immunization & the Arizone Department of Public Health)


Immunization Action Coalition

The nation's premier source of child, teen, and adult immunization information for health professionals and their patients. Find HPV-related resources, handouts, and more. 



The GW Cancer Institute Social Media Toolkit

This resource from the George Washington University School of Medicine offers additional messaging and tools to spread the word about protecting yourself and those you love from HPV. 




Human papillomavirus (HPV) -- Paul Offit, MD (1 of 4)




 Dr. Paul Offit, Director of the Vaccine Education Center at  The Children's Hospital of Philadelphia, talks about the  importance of getting boys and girls vaccinated against  HPV, and about the safety and effectiveness of the HPV  vaccine.





In Memory of Heather Burcham



 Heather Burcham, a 31-year-old woman from Austin, Texas,  suffered from cervical cancer and became a national  spokesperson and advocate for human papillomavirus (HPV)  vaccination. In this video, recorded two months before her  death on July 21, 2007, she urges young women to get the  HPV vaccine.









Sharable Images





Printable Posters


The posters on the following pages can be used as media images for your websites or social media.

Posters can be ordered at no cost to you or your organization.To order hard copies of any of the following posters for placement around your clinic or community, please visit here to place your order.







Sample Facebook posts


Week 1













Today, we have three safe and effective vaccines to prevent HPV infections that can cause cancer. The HPV vaccine is recommended for girls and boys, ages 11 and 12 to protect them against cancer in the future. Teens and young adults who haven’t received the HPV vaccine can be vaccinated as well!  http://www.cdc.gov/hpv/ [LINK]

Cancer and other infections caused by the human papillomavirus (HPV) can be prevented with the HPV vaccine. 25,000 men and women develop HPV related cancers every year in the U.S. Kids ages 11 or 12 years old should get this cancer preventing, life-saving vaccine http://bit.ly/teenimmunizations [LINK]

HPV infection is very common in the United States. Take a look at this HPV facts and myths page from the CDC. Remember to protect yourself and those you love from HPV infection by getting vaccinated http://www.cdc.gov/vaccinesafety/Vaccines/HPV/hpv_faqs.html [LINK]

Black women are more likely to die from cervical cancer than women of other races or ethnicities. Black women also have higher rates of vaginal cancer caused by HPV. For more information, visit http://www.cdc.gov/features/preventhpv/index.html [LINK]

Hispanic women have the highest rates of cervical cancer in the United States. For every 100,000 women living in the U.S., about 11 Hispanic women are diagnosed with cervical cancer, compared to only seven non-Hispanic women. For more information on HPV related cancers, please visit http://www.cancer.org/cancer/cancercauses/othercarcinogens/infectiousagents/hpv/hpv-and-cancer-info [LINK]


Week 2

















The HPV vaccine is cancer prevention! Boys and girls ages 11 or 12 need three doses to protect them against HPV related cancers in the future. Talk to your healthcare provider to make sure your children are protected. For more information from the American Academy of Pediatrics, visit http://bit.ly/hpvinfographic[LINK]

Do you have preteens or teens in your home?  Are they up to date on their vaccinations? If not, it is as easy as 1, 2, 3!  Preteens and teens need 1) Tdap, 2) MCV4 and 3) HPV vaccines to protect them from serious and sometimes deadly diseases.  Any visit to the doctor—whether they are getting a health checkup or  a sports, camp, or school physical —can be a good time for them to get the recommended vaccines http://bit.ly/7-18schedule[LINK]

The HPV vaccine has the potential to protect generations of men and women from HPV related cancers. Protect your sons and daughters by vaccinating them at age 11 or 12! For more information, visit the Children’s Hospital of Philadelphia’s HPV web page. http://www.chop.edu/centers-programs/vaccine-education-center/video/human-papillomavirus-vaccine#.Vng3cfkrK70 [LINK]

HPV vaccine produces a higher immune response in preteens than it does in older teens and young women. Preteens should receive all three doses of the HPV vaccine series long before they are exposed to HPV. You are not opening the door to sex, you are closing the door to cancer! http://www.cdc.gov/vaccines/who/teens/for-parents.html

More black and Hispanic women get cervical cancer than women of other races or ethnicities. About 4,000 women annually die from cervical cancer, with three times more Black women dying than White women in the same age group. This disease is preventable. Educate yourself, your family, and your community on HPV and the HPV vaccine. Visit CDC's website to learn more. http://www.cdc.gov/std/hpv/ [LINK]


Week 3








For the best protection against HPV infection, girls and boys should receive all three doses of the life saving HPV vaccine. Doctors recommend vaccinating at ages 11 or 12 because the vaccine produces a higher immune response in preteens than older teens and young women. http://www.cdc.gov/hpv/parents/vaccine.html [LINK]

Talk to your health care provider today about getting the life-saving HPV vaccine for your child.For more information visit the Immunization Action Coalition’s website at http://www.immunize.org/HPV/ [LINK]

In the United States each year about 4,000 women annually die from cervical cancer and nearly 9,356 men are diagnosed with oropharyngeal cancers. The majority of these diseases are caused by HPV. No one should die from HPV related cancers. Talk to your provider about vaccinating your son or daughter against HPV. http://www.cdc.gov/hpv/parents/cancer.html [LINK]


Week 4







Two of the HPV vaccines, Gardasil and Gardasil 9, protect against genital warts and HPV related cancers in both females and males. http://bit.ly/hpvinfographic [LINK]

If there were a vaccine against cancer, wouldn’t you get it for your kids? Fortunately, there is a safe and effective vaccine that prevents most types of HPV related cancers! For more information, visit http://www.cdc.gov/vaccines/who/teens/infographic/hpv-cancer-prevention.html [LINK]

HPV vaccines are safe. The most common side effects associated with HPV vaccination are dizziness; pain in the arm where the shot was given, and fainting. Sitting for 15 minutes can help prevent fainting. Find more information on the CDC's website.  http://www.cdc.gov/vaccines/who/teens/vaccines/vaccine-safety.pdf [LINK]







Sample Tweets


Week 1









Vaccinating isn't just protection for now, it's an investment in their future #UCanStopHPV #vaccineswork http://bit.ly/1JU7KLf  (128 characters)

#HPV can cause penile, anal, head & neck cancers in #men. #HPV #Vaccine is #Cancer Prevention!  http://bit.ly/menhpv  #UCanStopHPV  (134 characters)

#HPV #vaccine is #Cancer prevention! Protect your kids today! cdc.gov/vaccines/teens #UCanStopHPV (97 characters)

In memory of Heather Burchum a touching message for teens and their parents: http://bit.ly/1LbpLXa #UCanStopHPV #Cancer #prevention (132 characters)

#HPV #vaccine has been licensed by FDA since 2006. Safe & effective in both females & males! #UCanStopHPV (106 characters)


Week 2









Did you know the #HPV #vaccine can reduce risk of #Cancers and genital warts?  cdc.gov/hpv #UCanStopHPV (110 characters)

#HPV vaccination is recommended for boys & girls age 11 or 12. HPV #vaccine produces the highest immune response in preteens #UCanStopHPV (133 characters)

#HPV #vaccine is #Cancer prevention! Protect your kids today. cdc.gov/vaccines/teens #UCanStopHPV (97 characters)

#HPV #vaccine can protect men from HPV cancers & genital warts. It can also help protect their partners http://bit.ly/menhpv #UCanStopHPV (137 characters)

#HPV vaccination recommended for boys & girls age 11 or 12. Vaccinate at this age to prevent HPV before they've been exposed #UCanStopHPV (137 characters)


Week 3









Take a look at the #HPV #vaccine and find out how #UCanStopHPV Vaccination is #Cancer #prevention http://bit.ly/1cX5tlf (120 characters)

#HPV #vaccine is recommended for all males ages 9 - 21. And all females ages 9 - 26. HPV vaccine is #Cancer prevention! #UCanStopHPV (130 characters)

Protect boys & girls from #Cancer & genital warts. Give 3 doses of #HPV #vaccine at ages 11 or 12 cdc.gov/Features/HPVvaccine/ #UCanStopHPV (140 characters)

#HPV #vaccine is #Cancer prevention! Call your doctor today & protect your kids from #HPV related #Cancer cdc.gov/vaccines/teens #UCanStopHPV (97 characters)

#HPV #Vaccines protect against the types of HPV that cause 70-90% of cervical #Cancers & pre-cancers #UCanStopHPV (113 characters)


Week 4











#UCanStopHPV and protect the ones you love from cancer prevent-hpv.org(70 characters)

If not vaccinated, #Teens and young adults ages 13-26 should get the #HPV #vaccination  http://bit.ly/adulthpv #UCanStopHPV (123 characters)

#HPV causes cancer in cervix, vagina, & vulva in women, penile cancer in men, & cancers of the anus, mouth or throat in both #UCanStopHPV (139 characters)

Boys & girls age 9-18 without insurance for #HPV vaccine may qualify for Vaccines for Children program http://bit.ly/idphvfc #UCanStopHPV (138 characters)

Take advantage of any visit to #doctor- checkups, sick visits, sports physicals, etc to ask doctor about the #HPV #vaccine#UCanStopHPV (136 characters)

About 79 million people in US infected with #HPV! 14 million new infections each year! Protect yourself with the vaccine! #UCanStopHPV (134 characters)


Social Media Accounts to Follow: 

EverThrive IL

 Facebook Twitter

Chicago Department of Public Health

 Facebook Twitter

Illinois Department of Public Health

 Facebook Twitter

The Illinois Academy of Family Physicians


The American Cancer Society 

 Facebook Twitter

The Illinois Chapter of the American Academy of Pediatrics








Sample Matte Articles

Prevent Cervical Cancer Now
Event/Observance: Cervical Cancer Awareness Month (January)
Audience: Hispanic-American Women

Prevención del cáncer de cuello uterino (Spanish Version)
Público: Mujeres hispanas


Get your kids HPV vaccine now to prevent cancer later
Event/Observance: Back to School
Audience: Parents/Mothers


Do you have a preteen or teen? Protect them against serious diseases!
Event/Observance: Back to School/All Vaccines
Audience: Parents/Mothers


Preventing Cancer in Your Community
Event/Observance: Minority Health Awareness Month
Audience: African-American Women



Publications, journal articles, etc. produced under a CDC grant support project must bear an acknowledgement and disclaimer, and appropriate, such as: "This publication was supported by Grant Number 3H23IP000722-02S1 from the Centers for Disease Control and Prevention (CDC). Its contents are solely the responsibility of the authors and do not necessarily represent the official views of CDC."